Cherry Seed

Should I match Facebook and GA4 attribution windows?

data discrepancy conversion mismatch cross-platform reporting

Quick Answer

Can help with comparison: set Facebook to 90-day click to match GA4. But won't achieve perfect alignment—view-through, assisted conversions, data visibility differences remain. Better: accept platforms measure differently, trust each for its own optimization.

Full Answer

Matching windows helps comparison but won't align perfectly. View-through differences persist.

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/747

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/utm-attribution/platform-numbers-mismatch-match-attribution-windows