Cherry Seed

What is last-click attribution?

data discrepancy conversion mismatch cross-platform reporting

Quick Answer

Credits entire conversion to last traffic source before purchase. User journey: Facebook → Google → Direct → Purchase. Last-click gives all credit to Direct. Ignores Facebook and Google's contribution to conversion journey.

Full Answer

Last-click = full credit to final source. Ignores multi-touch journey. GA4's default model.

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/746

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/utm-attribution/platform-numbers-mismatch-last-click-attribution