Full Answer
FB counts views + clicks, bypasses blockers. GA4 counts clicks only, blockable. FB > GA4 expected.
Cherry Seed
Why does Facebook show more conversions than GA4?
data discrepancy
conversion mismatch
cross-platform reporting
Quick Answer
Facebook counts view-through conversions (saw ad, didn't click, converted within 1 day). GA4 only tracks click-through. Also, Facebook CAPI bypasses ad blockers better than GA4 client-side tag. Expect Facebook numbers 20-30% higher.