Full Answer
Assisted = contributed but not last click. Facebook counts, GA4 separates into different reports.
Cherry Seed
What are assisted conversions?
data discrepancy
conversion mismatch
cross-platform reporting
Quick Answer
Conversions where channel contributed but wasn't last click. User saw Facebook ad, clicked Google ad, purchased. Facebook assisted, Google got last-click credit. Facebook Ads Manager counts assisted conversions, GA4 shows them in separate reports.