Cherry Seed

How do I track the full customer journey again?

attribution model conversion tracking channel grouping

Quick Answer

Implement server-side tracking for complete funnel (page view → view item → add to cart → checkout → purchase), store session attribution data server-side, use first-party cookies with HTTP headers for extended life, and connect data to BigQuery for complete journey analysis.

Full Answer

Rebuilding journey tracking: Step 1: Server-side full funnel Track all events server-side:

  • page_view: Session start
  • view_item: Product interest
  • add_to_cart: Purchase intent
  • begin_checkout: High intent
  • purchase: Conversion Step 2: Session attribution storage
  • Capture UTMs on first page view
  • Store in server session (not just cookie)
  • Associate all subsequent events with original attribution Step 3: First-party cookie extension
  • Set cookies via HTTP headers (not JavaScript)
  • Safari allows 7 days vs 24 hours for JS cookies
  • Extends journey tracking window Step 4:...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/734

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/utm-attribution/fix-attribution-s4