Cherry Seed

How do I reconnect my Facebook ad clicks to purchases?

attribution model conversion tracking channel grouping

Quick Answer

Implement Facebook Conversions API (CAPI) for server-side tracking, use proper UTM parameters on all ad links, enable Enhanced Matching with customer email/phone, and ensure fbclid is captured and stored server-side before Safari ITP expires it.

Full Answer

Reconnecting Facebook attribution: Step 1: Implement Facebook CAPI

  • Send purchase events server-to-server
  • Bypasses ad blockers and browser restrictions
  • Captures events Pixel misses Step 2: Proper UTM tagging
  • All Facebook ads include: utm_source=facebook
  • Use campaign, adset, ad level UTMs for granular attribution
  • Capture UTMs server-side on landing Step 3: Enhanced Matching
  • Send hashed email and phone with events
  • Facebook matches on identifiers when fbclid unavailable
  • Improves Event Match Quality score Step 4: Click ID preservation
  • Capture fbclid on first hit -...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/732

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/utm-attribution/fix-attribution-s2