What are inPIPE and outPIPE in Transmute Engine?

inpipe outpipe transmute engine architecture pipeline

Quick Answer

inPIPE is the WordPress plugin that captures events from your site (WooCommerce hooks, form submissions, etc.). outPIPEs are destination connectors that send processed events to platforms: GA4 outPIPE, Facebook CAPI outPIPE, BigQuery outPIPE, etc. One input, multiple outputs.

Full Answer

Transmute Engine uses a pipeline architecture. inPIPE is the WordPress plugin installed on your site that captures raw events from WooCommerce hooks, contact forms, and user actions. These events flow to the Transmute Engine server for processing (enrichment, transformation, deduplication). outPIPEs then route the processed events to each destination in the correct format. Adding a new platform means adding an outPIPE, modular with no reconfiguration of existing setup.