What is PixelYourSite and how does it compare to server-side solutions?

pixelyoursite wordpress plugin tracking woocommerce

Quick Answer

PixelYourSite is a WordPress plugin (from $150/year) for Facebook Pixel, Google Analytics, Google Ads tracking. Handles data layer, event tracking, and WooCommerce integration. Can work with GTM server-side but is primarily client-side focused. Easier than raw GTM but less comprehensive than full server-side solutions.

Full Answer

PixelYourSite is a popular WordPress plugin that simplifies adding tracking pixels and configuring ecommerce events. It handles Facebook Pixel, GA4, Google Ads conversion tracking without manual code. Supports WooCommerce events like add to cart, checkout, purchase. Can integrate with GTM including server-side setups. However, it is primarily a client-side solution that makes pixel implementation easier rather than a true server-side tracking platform. Good middle ground for WordPress users who want better tracking without full server-side complexity.

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