Full Answer

Testing server events matters more than testing a Pixel, because a server call gives you no visible browser feedback, it either reached TikTok correctly or failed silently. The Test Events workflow closes that gap. In TikTok Events Manager you create a temporary test_event_code, then attach that code to the payloads you post to the Events API from your server or a tool like curl or Postman.

When a tagged event arrives, it appears in the Test Events view within seconds, showing the parsed fields TikTok received. This is where you verify the things that quietly break real campaigns: the event name matches a recognised event, the value and currency are populated and typed correctly, the timestamp is sane, and the user data fields are present and properly hashed. A 200 response alone isn't proof, TikTok can accept a call and still discard fields it can't parse, so reading the parsed result is the real test.

Once the event validates, remove the test_event_code so the events flow into normal optimisation and reporting. Re-run the test any time you change the WooCommerce mapping, add an event, or upgrade the plugin, since a schema change is exactly the kind of regression that produces a healthy-looking 200 while silently dropping the data that matters.