Full Answer
Unified profile per email combining all touchpoints. Real-time updates from browsing, purchases, email engagement.
Cherry Seed
How does Klaviyo build customer profiles?
Klaviyo tracking
behavioral data
customer identification
Quick Answer
Merges data from JavaScript (browsing), integrations (orders), email engagement (opens/clicks), and API events into single profile per email. Stores purchase history, browsing behavior, email activity, custom properties. Updates in real-time. Used for segmentation and flow targeting.