Cherry Seed

When should I use Klaviyo Identify API?

Klaviyo server-side event tracking API email marketing data

Quick Answer

Use to update customer profile properties without tracking an event. POST to https://a.klaviyo.com/api/identify with token and properties (email required). Updates custom fields, profile enrichment, calculated metrics (LTV, tier). Track API sends events, Identify API updates profile data.

Full Answer

Updates profile properties without events. Use for profile enrichment, custom fields, data sync.

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/594

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/klaviyo-email/klaviyo-server-side-tracking-klaviyo-identify-api