What customer data is required?

Cherry Seed

Email is the minimum and most important. Additional data improves match rates: phone number, full name, and address. At minimum, send email only—this provides 70-80% of the benefit. Adding phone increases match rate to 85-90%. All data must be SHA-256 hashed before sending.

Full Answer

Enhanced Conversions data requirements: Minimum (required):

Email address Recommended (better matching):
Email
Phone number Optimal (best matching):
Email
Phone number
First name
Last name
Street address
City
Region (state)
Postal code
Country Data format: Email:
Lowercase
Trimmed whitespace
Format: Phone:
E.164 format preferred: +15551234567
Remove spaces and dashes
Include country code Address:
Standardized format
Use 2-letter country codes (US, GB, etc.)
2-letter state codes (CA, NY, etc.) Hashing:...

Cherry Seed

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