Cherry Seed

What's the difference between Enhanced Conversions and CAPI?

Enhanced Conversions first-party data Google Ads hashed customer data

Quick Answer

Enhanced Conversions is Google's solution for Google Ads; CAPI is Facebook's for Facebook Ads. Both use first-party data to improve attribution in a cookie-restricted world. Enhanced Conversions is often client-side; CAPI is server-side. They solve the same problem for different platforms.

Full Answer

Enhanced Conversions vs Facebook CAPI: Similarities:

  • Both use first-party customer data
  • Both improve attribution accuracy
  • Both hash PII before sending
  • Both match conversions to ad clicks
  • Both bypass cookie restrictions Differences: | Feature | Enhanced Conversions | Facebook CAPI | |---------|---------------------|---------------| | Platform | Google Ads | Facebook/Meta Ads | | Primary method | Client-side (GTM/gtag) | Server-side | | API option | Yes (offline imports) | Yes (primary) | | Data sent | Customer info | Full events + customer info | | Purpose...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/539

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/google-ads-ga4/google-enhanced-conversions-enhanced-vs-capi