Cherry Seed

What are Google Enhanced Conversions?

Google Enhanced Conversions Enhanced Conversions setup Google Ads customer data first-party conversion data Google Ads attribution improvement enhanced conversion tracking Google Ads server-side

Quick Answer

Enhanced Conversions send hashed customer data (email, phone, address) with your conversion tag to Google Ads. This enables Google to match conversions to ad clicks using first-party data, improving attribution accuracy especially for Safari and iOS users. It's Google's answer to cookie restrictions.

Full Answer

Enhanced Conversions is Google Ads' method for improving conversion tracking accuracy by using your first-party customer data. Instead of relying solely on cookies, Google matches conversions using hashed email addresses and other customer information. How It Works Traditional conversion tracking: Enhanced Conversions: What Data Gets Sent You send hashed customer information:

  • Email address (most important)
  • Phone number
  • First name
  • Last name
  • Home address (street, city, state, zip, country) All data is SHA-256 hashed before leaving your site. Why Google Created This Three problems Enhanced Conversions solves: 1. Safari ITP: 7-day cookie limit breaks attribution 2. iOS 14: App tracking restrictions 3. Third-party cookie deprecation: Chrome's upcoming changes First-party data matching works regardless of browser restrictions. Implementation Methods 1. Automatic (gtag.js) Automatically captures email from forms: 2. Manual (code) You control what data is sent when. 3. Google Tag Manager Configure enhanced conversion variable. 4. API...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/215

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/google-ads-ga4/google-enhanced-conversions