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How do I link GA4 to Google Ads?

GA4 Google Ads discrepancy attribution model conversion counting

Quick Answer

In GA4 Admin, go to Google Ads Links, click 'Link', choose your Google Ads account, enable auto-tagging and personalized advertising, then confirm. In Google Ads, verify the link under Tools → Linked accounts → Google Analytics 4. Linking enables data sharing and conversion imports.

Full Answer

Linking GA4 to Google Ads: Step 1: From GA4 1. Go to GA4 Admin 2. Click "Google Ads Links" 3. Click "Link" 4. Choose your Google Ads account 5. Configure link settings:

  • Enable auto-tagging: Yes
  • Personalized advertising: Enable
  • Link groups: All data 6. Submit Step 2: Verify in Google Ads 1. Go to Google Ads 2. Tools → Setup → Linked accounts 3. Find Google Analytics 4 4. Verify "Linked" status What linking enables: Data sharing:
  • Google Ads data in GA4 reports
  • GA4 audiences in...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/524

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/google-ads-ga4/ga4-vs-google-ads-link-ga4-google-ads