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Can I import GA4 conversions into Google Ads?

GA4 Google Ads discrepancy attribution model conversion counting

Quick Answer

Yes. After linking accounts, go to Google Ads → Goals → Conversions → New Conversion → Import → GA4. Select the GA4 events to import as conversions. This lets Google Ads optimize using GA4's conversion data while maintaining GA4's attribution model and cross-channel visibility.

Full Answer

Importing GA4 conversions to Google Ads: Step 1: Link accounts first Must have GA4 and Google Ads linked (see previous seed). Step 2: Import conversions 1. Google Ads → Goals → Conversions 2. Click "+" (New conversion action) 3. Select "Import" 4. Choose "Google Analytics 4 properties" 5. Select events to import 6. Choose attribution settings 7. Click "Import and continue" What to import: Recommended events:

  • purchase (primary)
  • sign_up
  • generate_lead
  • begin_checkout Event requirements: Must be marked as "conversion" in GA4 first: 1. GA4 → Configure →...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/523

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/google-ads-ga4/ga4-vs-google-ads-import-ga4-conversions