Cherry Seed

How do I get GA4 API credentials?

GA4 Measurement Protocol server-side GA4 MP events

Quick Answer

In GA4 Admin, go to Data Streams, select your web stream, then find Measurement Protocol API secrets. Click 'Create' to generate an API secret. You also need your Measurement ID (G-XXXXXXXX) from the same stream settings. Both are required for server-side event sending.

Full Answer

Getting GA4 Measurement Protocol credentials: Step 1: Find your Measurement ID 1. Go to GA4 Admin 2. Click "Data Streams" 3. Select your web stream 4. Copy the Measurement ID (G-XXXXXXXX) Step 2: Create API Secret 1. In the same stream settings 2. Scroll to "Measurement Protocol API secrets" 3. Click "Create" 4. Give it a descriptive name 5. Copy the generated secret What you'll have: Security notes:

  • API secret is sensitive (don't expose publicly)
  • Store in environment variables
  • Don't commit to git
  • Rotate if compromised...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/514

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/google-ads-ga4/ga4-measurement-protocol-ga4-api-credentials