Why is GA4 showing no data?

Cherry Seed

Common causes: wrong Measurement ID, data stream not active, gtag.js not loading, internal traffic filter enabled, or timezone mismatch. Check Real-Time report first—if nothing appears there, tracking isn't working at all. Verify script installation and Measurement ID match.

Full Answer

Diagnosing GA4 no data: Immediate checks: 1. Real-Time report:

Go to Reports → Real-Time
Should show current visitors
If zero → tracking not working 2. Measurement ID: 3. Data stream status:
Admin → Data Streams
Status must be "Active"
If paused → no data collected 4. Script loading: Common mistakes:
Copied Measurement ID wrong
Script on staging, not production
Ad blocker on your own browser
Internal traffic filter excluding you Quick test: Open incognito, visit site, check Real-Time immediately.

Cherry Seed

Quick Answer

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