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How do I fix GA4 ecommerce tracking?

GA4 tracking fix GA4 debug GA4 setup errors

Quick Answer

Ensure purchase event includes required fields: transaction_id (unique per order), value, currency, and items array. Transaction_id is critical—without it, events are rejected. Check Ecommerce Purchases report 24-48 hours after sending events.

Full Answer

Fixing GA4 ecommerce: Required purchase event structure: Common mistakes: Missing transaction_id: Without this, purchase isn't recorded. Must be unique per order. Items array issues: Value calculation: value should include tax + shipping if you want total revenue: Verification: Reports → Monetization → Ecommerce Purchases (Wait 24-48 hours for data)

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Cherry Tree by Seresa - https://seresa.io/seed/google-ads-ga4/fix-ga4-tracking-fix-ga4-ecommerce