Cherry Seed

Where do I start with fixing my tracking?

fix tracking where to start tracking implementation guide server-side tracking setup woocommerce tracking fix

Quick Answer

Start by auditing current data loss: compare GA4 conversions to actual orders (WooCommerce shows truth). The gap reveals what client-side tracking misses. Then implement server-side for critical events (purchase, add_to_cart) first—don't rebuild everything simultaneously. WordPress plugins like Transmute Engine enable server-side without GTM or developers.

Full Answer

Most businesses know their tracking is broken but don't know where to start fixing it. The paralysis comes from seeing the full scope: server-side implementation, data warehouses, platform integrations, consent management. It's overwhelming. Start small. Fix critical conversion tracking first. Expand from there. Step 1: Measure Current Data Loss Before fixing anything, quantify the problem: Compare GA4 to reality:

  • GA4 reports: 650 monthly conversions
  • WooCommerce processed: 1,000 actual orders
  • Data loss: 35% (350 invisible conversions) This gap is your baseline. Server-side tracking should recover most of those 350 missing conversions. Step 2: Prioritize Critical Events Don't try to track everything perfectly immediately. Prioritize by business impact: Critical (fix first):
  • purchase: Revenue attribution depends on this
  • begin_checkout: Cart abandonment recovery requires it
  • add_to_cart: Remarketing and product-level analysis need it Important (fix second):
  • view_item: Dynamic product ads and intent signals
  • page_view: Session tracking and...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/210

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/getting-started/where-start