Full Answer
After implementing server-side tracking, how do you know it actually works? "It's installed" doesn't mean "it's capturing data correctly." You need systematic verification. The Three-Way Comparison Test Compare three numbers: 1. WooCommerce (source of truth):
- Orders > All Orders
- Filter: Last 7 days
- Count: e.g., 143 orders 2. GA4 (should match closely):
- Reports > Monetization > Ecommerce purchases
- Last 7 days
- Transactions count: Should be 130-143 (90-100% of WooCommerce) 3. Facebook/Google Ads (should match within 5-10%):
- Facebook Ads Manager > Reporting > Purchase conversions
- Google Ads > Conversions > Summary
- Should show 130-150 (includes attribution window differences) If GA4 shows 130+ and WooCommerce shows 143, you're capturing 90%+ of conversions—good result. If GA4 shows 85 and WooCommerce shows 143 (59% capture rate), something's broken. Test Purchase Verification Don't trust the numbers alone. Place actual test purchase: Step 1: Create unique test...
