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How do I set up Facebook CAPI for WooCommerce?

Facebook CAPI WooCommerce WooCommerce Conversions API setup Facebook server-side WooCommerce Facebook integration CAPI WordPress setup Facebook server events WooCommerce WooCommerce CAPI plugin

Quick Answer

Install the Facebook for WooCommerce plugin, navigate to Marketing > Facebook, and click Get Started to connect your account. Enter your Pixel ID and Conversions API access token in the server-side tracking settings. Meta recommends running CAPI alongside the Meta Pixel for event deduplication. For better match quality, ensure you're collecting email and phone number at checkout and passing them as hashed parameters to Meta's servers.

Full Answer

WooCommerce sites have multiple paths to CAPI. Choose based on your technical comfort and requirements. Option 1: Plugin (Recommended) Transmute Engine setup (30 minutes): 1. Install and activate plugin 2. Go to Settings → Transmute Engine 3. Enter Facebook Pixel ID 4. Generate and enter Access Token 5. Configure event mappings 6. Save and test Events automatically sent:

  • Purchase (order complete)
  • AddToCart (cart addition)
  • InitiateCheckout (checkout page)
  • ViewContent (product pages) No coding required. Automatic deduplication with Pixel. Option 2: Other Plugins Several plugins offer CAPI support:
  • PixelYourSite Pro (with CAPI addon)
  • Pixel Caffeine
  • Trackify X
  • Facebook for WooCommerce (Meta's official) Setup varies but generally: 1. Install plugin 2. Connect Facebook account 3. Enable server-side option 4. Configure events Option 3: Manual Implementation For developers wanting full control: Step 1: Get credentials
  • Pixel ID from Events Manager
  • System User Access Token...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/142

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/facebook-meta-tracking/setup-facebook-capi-woocommerce