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A data pipeline is automated infrastructure that continuously moves data from sources (your website, WooCommerce store, ad platforms) to destinations (data warehouses, analytics tools) without human intervention. It's the difference between hauling water buckets manually every day (CSV exports) and building plumbing that flows water automatically forever. The Four Pipeline Components 1. Data Capture (Source) What generates events: Your business creates data constantly:

• WooCommerce: Product views, add-to-cart actions, checkout initiations, purchases
• WordPress: Page views, form submissions, user registrations, content engagement
• Ad platforms: Click data, impression counts, campaign spend metrics
• Email tools: Email opens, clicks, unsubscribes, bounces Two capture methods: Client-side capture (traditional, no pipeline):
• JavaScript runs in user's browser
• Fires tracking tags to platforms (GA4, Facebook Pixel)
• Ad blockers prevent execution = 30-40% data loss
• Each platform gets siloed fragment Server-side capture (pipeline-ready):
• Server code executes on page load, form submit,...