Full Answer
Each year enables new capabilities. Competitors starting later have permanent data depth gap.
Each year enables new capabilities: Year 1 = reporting, Year 2 = attribution, Year 3 = predictive analytics, Year 4+ = AI deployment. Competitors starting later face permanent gap—they can't access your Years 1-3 data. Advantage compounds and becomes insurmountable.
Each year enables new capabilities. Competitors starting later have permanent data depth gap.