Full Answer
GA4 aggregates/discards events. Pipeline stores raw events permanently. Different purposes.
No. GA4 aggregates data into reports, discards raw events. True pipeline stores every event permanently in warehouse you own. GA4 = quick reporting. Warehouse pipeline = ownership, AI readiness, platform independence. Use both—GA4 for dashboards, warehouse for long-term value.
GA4 aggregates/discards events. Pipeline stores raw events permanently. Different purposes.