Full Answer
ELT = modern approach. Raw events preserved, transform flexibly later via SQL.
Cherry Seed
Should I use ETL or ELT for data pipelines?
data pipeline
ETL ELT
BigQuery data loading
Quick Answer
Modern best practice: ELT (Extract, Load, Transform). Store raw events in warehouse first, transform via SQL as needed for analysis. Preserves flexibility—can re-process data differently later. ETL (transform before loading) locks you into transformation decisions upfront.