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According to WorkOS analysis, successful AI programs spend 50-70% of their budget on data readiness before deploying any AI capabilities. This checklist ensures your business has the foundational infrastructure AI requires, tested across year-by-year milestones. Year 0-1: Foundation Checklist ✓ Server-Side Event Capture Implemented What this means:
- [ ] Tracking runs at server/infrastructure level (not browser JavaScript)
- [ ] Events captured before HTML renders to browser
- [ ] Immune to ad blockers, Safari ITP, Firefox ETP
- [ ] Capturing 95%+ of user behavior (vs 60-70% client-side) WordPress implementation: Plugin executes PHP code on page loads and WooCommerce hooks. Events fire before browser involvement. Validation: Compare GA4 conversion count to WooCommerce actual orders. Gap should be <5% (vs 30-40% for client-side only). ✓ Data Warehouse Integration Active What this means:
- [ ] Cloud warehouse configured (BigQuery, Snowflake, or Redshift)
- [ ] Automated pipelines sending events...
