Cherry Seed

Which industries lose the most tracking data?

industry ad blocker usage tech audience tracking loss ad blocker by industry analytics data loss sector

Quick Answer

Technology and developer-focused industries lose the most (40-60% data loss) because their audiences have high ad blocker adoption rates. Finance and privacy-sensitive sectors follow (30-50%) due to strict consent requirements and savvy users. E-commerce typically loses 20-35%, while media and publishing sites see 25-45% loss due to heavy ad blocker usage among content consumers.

Full Answer

Data loss by industry: High loss (40-60%):

  • Developer tools/SaaS: Tech users run blockers
  • VPN/Privacy services: Ironic but true
  • Cybersecurity: Privacy-conscious audience
  • Gaming: Young, tech-aware
  • Cryptocurrency: Privacy-focused users Medium-high loss (30-45%):
  • Finance/Insurance: Low consent, high Safari
  • Healthcare: Privacy concerns
  • B2B Technology: Corporate blockers
  • High-ticket retail: Premium demographics Medium loss (20-35%):
  • General ecommerce: Mainstream audience
  • Fashion/Apparel: Mobile-heavy, less blocking
  • Food/CPG: Mass market
  • Home goods: Older demographics Lower loss (15-25%):
  • Local services: Less sophisticated users
  • Older demographics: Lower...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/88

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/data-loss-adblockers/data-loss-stats-industry-data-loss