Full Answer

GDPR consent impact: Typical consent rates:

• Accept all: 50-70%
• Reject all: 20-35%
• Customize (usually minimal): 10-20% What rejection means:
• No GA4 tracking
• No Facebook Pixel
• No marketing cookies
• Basic analytics only (if configured) Factors affecting consent:
• Banner design: Dark patterns get more accepts
• Brand trust: Known brands get higher consent
• Industry: Finance/health lower, retail higher
• Mobile vs desktop: Mobile users accept more The data gap: If 40% reject tracking in EU:
• 40% of EU traffic is invisible -...