Cherry Seed

What will happen to remarketing when cookies die?

remarketing without cookies cookieless retargeting first-party remarketing contextual targeting

Quick Answer

Remarketing will shift to first-party data retargeting, server-side APIs like the Facebook Conversions API, Google's Privacy Sandbox Protected Audience API, contextual advertising, and predictive modeling based on aggregated behavior patterns rather than individual tracking.

Full Answer

Remarketing as we knew it

  • tracking visitors with cookies and showing them ads elsewhere
  • is ending. Cookie-based audiences shrink as browsers block tracking. But remarketing isn't dying; it's transforming. First-party data audiences and contextual targeting are the future. What's Changing Cookie-based remarketing (dying): 1. Visitor lands on your site 2. Third-party cookie tracks them 3. You target them on other sites 4. ~~Works across the web~~ ← Blocked by Safari/Firefox First-party remarketing (future): 1. Visitor provides email 2. You upload to ad platform 3. Platform matches to their users 4. Target known contacts The shift: From tracking anonymous visitors to engaging known customers. Remarketing Strategies That Still Work Customer list audiences: Upload email/phone lists to Facebook, Google. Platform matches to users. Works without cookies. Website visitor audiences (limited): First-party cookie still works for limited time (7 days Safari). Server-side extends this window. Engagement-based audiences: Email openers, video viewers,...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/133

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/cookie-crisis/remarketing-without-cookies