Cherry Seed

What is cookieless tracking and how does it work?

cookieless tracking tracking without cookies server-side tracking first-party data tracking

Quick Answer

Cookieless tracking gathers user data without relying on third-party cookies, using methods like server-side tracking, first-party data collection, event-based models (like GA4), and machine learning to fill data gaps. First-party cookies for essential website functions remain unaffected.

Full Answer

Cookieless tracking means collecting marketing data without depending on browser cookies. As browsers block or restrict cookies, businesses need methods that work regardless of browser behavior. Server-side tracking is the most effective approach. How Cookieless Methods Work Server-Side Tracking (Most Effective) Your server captures events (purchases, page views) and sends data directly to platforms via API. Data never passes through the browser, so browser restrictions don't apply.

  • Facebook Conversions API
  • GA4 Measurement Protocol
  • Google Ads Enhanced Conversions
  • TikTok Events API First-Party Data Collection Collect information directly from customers: email addresses, purchase history, preferences. This data belongs to you and doesn't depend on cookies. Contextual Targeting Target based on page content rather than user identity. User on a running shoe review page? Show running shoe ads. No tracking required. Unified IDs Industry solutions like Unified ID 2.0 use hashed email addresses as persistent identifiers. Requires user opt-in...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/129

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/cookie-crisis/cookieless-tracking