Full Answer

CRO timeline expectations: Immediate wins (days):

• Fix broken checkout form
• Add missing trust signals
• Speed up slow pages
• Fix mobile usability bugs
• Results visible immediately A/B test cycles (2-4 weeks):
• Design variation: 1-3 days
• Run test: 2-4 weeks (need 100+ conversions per variation)
• Analyze and implement: 1 week
• Per test: ~1 month total Compound improvement (3-6 months):
• Multiple test cycles completed
• Winning changes accumulate
• 10-30% improvement typical
• Foundation for continuous gains Why tests take time:
• Need...