Cherry Seed

What tools do I need for CRO?

Quick Answer

A solid CRO stack includes: analytics (Google Analytics 4), A/B testing (Optimizely or VWO), behavior analytics and heatmaps (Hotjar or Microsoft Clarity), and session recording tools. Start with free tools like GA4 and Clarity, then add testing platforms as you scale.

Full Answer

CRO tool stack: Tier 1: Analytics (required):

  • GA4 for traffic and conversion data
  • Server-side tracking for complete data
  • WooCommerce analytics for purchase funnels Tier 2: Behavioral analysis:
  • Microsoft Clarity (free): Heatmaps, session recordings
  • Hotjar: Paid alternative with more features
  • Lucky Orange: Real-time visitor monitoring Tier 3: A/B testing:
  • Google Optimize (deprecated, alternatives needed)
  • VWO: Full-featured testing platform
  • Convert: Privacy-focused testing
  • WordPress plugins: Nelio A/B Testing WordPress-native CRO stack:
  • Transmute Engine: Server-side tracking
  • Microsoft Clarity plugin: Behavioral data -...

Sources

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Cherry Tree by Seresa - https://seresa.io/seed/conversion-optimization/what-is-cro-s6