Full Answer
Starting your CRO journey: Step 1: Fix your tracking:
- Ensure complete conversion tracking
- Server-side captures purchases ad blockers miss
- Know your true baseline before optimizing Step 2: Identify highest-impact pages:
- Checkout flow (highest revenue impact)
- Top 10 product pages (most traffic)
- Primary landing pages (ad destinations)
- Email signup forms (lead gen) Step 3: Audit for obvious problems:
- Broken forms or buttons
- Slow page load times
- Confusing navigation
- Missing trust signals
- Mobile usability issues Step 4: Use behavioral tools:...