Cherry Seed

How do I calculate my conversion rate?

Quick Answer

Divide the number of conversions by total visitors, then multiply by 100. For example: 50 orders from 1,000 visitors = 5% conversion rate. Use session-based calculation (the industry standard in GA4 and Shopify). You can also calculate funnel-stage rates like add-to-cart rate and cart-to-checkout rate.

Full Answer

Calculating conversion rate: Basic formula: (Number of conversions / Number of visitors) × 100 = Conversion rate Example calculation:

  • 10,000 website visitors
  • 200 completed purchases
  • (200 / 10,000) × 100 = 2% conversion rate Common conversion metrics:
  • Overall site conversion: All visitors → All purchases
  • Checkout conversion: Cart → Purchase
  • Add to cart rate: Product views → Add to cart
  • Email signup rate: Visitors → Newsletter subscribers The tracking accuracy problem: Your analytics might show:
  • 6,000 tracked visitors
  • 180 tracked purchases...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/119

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/conversion-optimization/what-is-cro-s2