Cherry Seed

What are heatmaps and how do I use them?

Quick Answer

Heatmaps are visual overlays showing how users interact with your website using color (red for high activity, blue for low). They reveal where users click, how far they scroll, and what they ignore. Use them on key pages to identify missed CTAs, confusing layouts, dead clicks, and optimal content placement.

Full Answer

Understanding heatmaps: Types of heatmaps:

  • Click maps: Where users click (red = high, blue = low)
  • Scroll maps: How far users scroll (see content visibility)
  • Move maps: Mouse movement patterns (attention indicators) What heatmaps reveal:
  • CTAs that get ignored
  • Non-clickable elements users try to click
  • Content below fold that's never seen
  • Distracting elements stealing attention How to use click heatmaps: 1. Install Microsoft Clarity or Hotjar 2. Let data collect for 1-2 weeks 3. Review key pages: homepage, product, checkout 4. Look for...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/116

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/conversion-optimization/heatmaps-recordings-s1