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Heatmaps and session recordings are behavioral analysis tools that show you what visitors actually do on your site, not just what analytics dashboards report. Heatmaps aggregate behavior patterns across many sessions. Session recordings capture individual user journeys from landing to exit. Together, they answer the "why" behind conversion data: Why do users abandon cart? Why don't they click the CTA? Why do they scroll past the signup form? Heatmap Types Click maps: Show where visitors click, including rage clicks (repeated frustrated clicking) and dead clicks (clicks on non-interactive elements). Reveals confusing UI—users clicking images expecting them to be links, or missing actual buttons. Scroll maps: Display how far down the page visitors scroll. Identifies content that's never seen (below the fold) and areas where interest drops. Critical for long product pages and checkout flows. Move maps: Track mouse movement patterns, showing where attention focuses. While imperfect (mouse movement ≠ eye...