Full Answer
Diagnosing broken tracking: Step 1: Check browser console:
- Open DevTools (F12) → Console
- Look for red error messages
- JavaScript errors stop tracking execution Step 2: Verify script loading:
- View page source (Ctrl+U)
- Search for GA4, Facebook pixel, GTM scripts
- If missing: plugin/theme issue Step 3: Test different environment:
- Incognito mode: Eliminates extension issues
- Different browser: Confirms browser-specific problem
- Mobile device: Rules out desktop-only issues Step 4: Check real-time reports:
- GA4 Real-time: See current users?
- Facebook Events Manager Test Events...
