Cherry Seed

What breaks tracking most often?

Quick Answer

Ad blockers and browser privacy features are the leading cause of tracking breakage, blocking 25-40% of tracking requests on average. After that, the most common causes are website code changes, plugin or CMS updates, consent management platform misconfiguration, and JavaScript errors from third-party scripts conflicting with tracking code.

Full Answer

Most common tracking breakage causes: WordPress plugin conflicts (most common):

  • WooCommerce update changes checkout hook timing
  • SEO plugin moves script placement
  • Security plugin blocks external requests
  • Tracking plugin conflicts with new plugin Consent plugin issues:
  • CMP update changes default blocking behavior
  • Consent strings formatted incorrectly
  • Integration with tracking plugin broken Caching problems:
  • CDN serves old HTML without updated tracking
  • Object cache stores stale configuration
  • Browser cache needs manual clearing GTM container issues:
  • Edits made but not published
  • Preview...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/107

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/common-tracking-problems/tracking-broke-s1