Full Answer
Minimizing platform discrepancies: Step 1: Server-side tracking:
- Same conversion event → all platforms
- Same transaction ID
- Same revenue value
- Same timestamp
- Eliminates measurement variation Step 2: Align attribution windows (where possible):
- Google Ads: 7-day click
- Facebook: 7-day click, 1-day view
- GA4: 7-day (adjust in settings)
- Closer windows = closer numbers Step 3: Standardize deduplication:
- Same event_id across all platforms
- Platforms deduplicate correctly
- No double-counting Expected results:
- Before server-side: 40-50% discrepancy
- After server-side: 10-20% discrepancy
- Remaining:...