Cherry Seed

Which platform has the 'right' number?

Quick Answer

None of them—and all of them. Your backend (WooCommerce orders) has the true conversion count. Each platform's number is 'right' for its purpose: use Facebook data for Facebook optimization, GA4 for cross-channel comparison, backend for actual revenue.

Full Answer

The "right" number question: True conversions: Your backend

  • WooCommerce orders: Indisputable reality
  • Payment processor records: Money actually received
  • This is what happened, not what platforms think happened Facebook's "right" answer:
  • How many conversions Facebook influenced
  • Use for: Facebook campaign optimization
  • Not for: Total conversion count GA4's "right" answer:
  • How many tracked conversions occurred
  • Use for: Cross-channel comparison
  • Not for: Actual conversion count (ad blocker data loss) Google Ads' "right" answer:
  • How many conversions from Google ads
  • Use for: Google...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/100

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/common-tracking-problems/numbers-never-match-s3