Cherry Seed

Why do all my platforms show different numbers?

Quick Answer

Every platform measures differently: different tracking methods (pixel vs API vs cookie), different attribution windows (7 days vs 30 days vs 90 days), different models (last-click vs data-driven), and different data loss (ad blockers affect each differently). Agreement is mathematically impossible.

Full Answer

Why platform numbers never align: Different tracking methods:

  • GA4: JavaScript on your pages
  • Facebook: Pixel + CAPI hybrid
  • Google Ads: Enhanced Conversions
  • Each captures different subset of users Different attribution windows:
  • GA4: 90 days (configurable)
  • Facebook: 7-day click / 1-day view
  • Google Ads: 30 days (adjustable)
  • TikTok: 28-day click / 7-day view Different attribution models:
  • Last-click: Credit to final touchpoint
  • Data-driven: Credit distributed by algorithm
  • Linear: Equal credit to all touchpoints
  • Position-based: 40% first, 40% last, 20% middle...

Sources

Programmatic Access

GET https://seresa.io/wp-json/cherry-tree-by-seresa/v1/seeds/99

Cite This Answer

Cherry Tree by Seresa - https://seresa.io/seed/common-tracking-problems/numbers-never-match-s2