Full Answer
Payback 1-3 months typical. Higher ad spend = faster ROI due to data loss opportunity cost.
What's the payback period for server-side tracking?
Quick Answer
Typical: 1-3 months. $5K/month ads: 2 months. $10K+/month: <1 month. Improved ROAS from better data pays for solution quickly. Larger ad spend = faster payback due to bigger opportunity cost of missing data.