Full Answer
More complete data = better ROAS. 95% vs 65% capture rate = 15-30% ROAS difference.
How does data quality affect ROAS?
Quick Answer
Direct correlation. Missing data = poor algorithm decisions. Complete data (95% capture) vs incomplete (65%) shows 15-30% ROAS difference. Platforms optimize based on what they see—missing 35% conversions causes 35% optimization degradation.