Full Answer
Historical depth, warehouse ownership, high capture rate, documentation. Each component adds 2-5% value.

Historical customer data (2-3+ years), clean data warehouse (BigQuery), complete records (95%+ capture), documented schema, platform-independent exports, AI-ready format. Each adds 2-5% valuation. Complete infrastructure: 20-35% total premium.
Historical depth, warehouse ownership, high capture rate, documentation. Each component adds 2-5% value.