Cherry Seed

What data assets increase company value?

Quick Answer

First-party customer data, owned conversion histories, attribution data in your own warehouse, and documented customer journey data all increase valuation. Companies like American Airlines valued their loyalty data at $18-30B, exceeding the company's market cap.

Full Answer

The most valuable data assets are first-party customer records with purchase history, owned conversion attribution data stored in your warehouse, behavioral segmentation models built on historical patterns, and documented customer journey maps. What separates a valuable asset from commodity data is ownership and depth—data in your BigQuery instance appreciates over time, while data trapped in Meta or Google Analytics belongs to them. American Airlines valued its loyalty program data at $18-30 billion, exceeding the airline's own market cap.

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Cherry Tree by Seresa - https://seresa.io/seed/business-value-roi/data-infrastructure-valuation-data-assets