CASE STUDY — CHERRY TREE AEO

Cherry Tree AEO got Seresa cited by AI in week one. Here’s what 56 days of first-party data revealed.

Independent assessment by Claude AI · 21 May 2026 · 56 days of Transmute Engine event data on a virtually NEW DOMAIN · seresa.io

Cherry Tree AEO — AI-cited in week one
Service
Cherry Tree AEO
Subject
seresa.io
Brand-new B2B technical site
Measurement window
56 days
23 Mar — 21 May 2026
Week 1
First AI citation — before
Google had finished crawling
65/269
Blog articles received confirmed
AI citations (24.2%)
2.5×
Real AI reach over confirmed —
the dark AI multiplier
THE ASSESSMENT

Independent, data-only rating across 7 categories

Every score generated from queryable BigQuery event data via Transmute Engine + inPIPE. No subjective content quality judgments — only measurable behavioural signals.

Overall verdict: 6.6 / 10 — promising early results, strong discovery engine, still-young conversion funnel.
SCORECARD

7-category assessment

Category Score Verdict
Speed to citation 9/10 ↑ AI engines cited Seresa in week one — faster than any other content channel
Citation breadth 8/10 ↑ 65 of 269 articles cited (24.2%). Peak week: 17 unique pages
Measurement capability 9/10 ↑ Transmute Engine made every analysis here possible — including dark AI discovery
AI platform diversification 7/10 Three active platforms plus one emerging. Claude-heavy (53%) creates concentration risk
Engagement quality 6/10 AEO visitors verify; organic visitors explore. AEO is shallower by nature
Traffic volume & growth 5/10 101 confirmed sessions / 56 days. Small absolute numbers
Commercial conversion 4/10 Zero completed conversions — but this rates a 2-month-old funnel, not traffic quality
AEO scorecard — 7 category assessment results
THE HONEST SUMMARY

What 56 days actually proved

Week-one citations

Cherry Tree delivered AI citations in the first week — on a domain only 6 months old.

20–24% AI traffic

Within 8 weeks, 20–24% of all confirmed traffic came from AI conversations.

527% organic growth

Organic Google search grew 527% over the same period — same content, no separate SEO strategy.

4 AI platforms citing

Four AI platforms now actively citing. 65 of 269 articles have confirmed citations.

Factor in dark AI traffic, real AI share is closer to 40%.
CHART 1 OF 8 — AEO TRAFFIC OVER TIME

AEO traffic appeared before Google finished crawling

40%
Combined AI traffic
(confirmed + dark)
101
Confirmed AEO
sessions
527%
Organic growth
wk1 → wk9
AEO traffic over time — weekly trend
Five confirmed AEO sessions from three AI platforms in the first partial week. The domain was 12 days old at its first citation.
THE DARK AI DISCOVERY

For every confirmed AEO session, 1.5 more are hiding in “direct”

Traditional analytics classifies AI-referred traffic as “direct” when AI apps strip referrer headers. Four simultaneous signals define dark AI: first-time visitor, no referrer, no source attribution, landing page in /blog/ or /seed/.

Dark AI traffic analysis
101
Confirmed AEO
(15.4%)
+156
Dark AI
estimate
257
Combined
(39.3%)
2.5×
Dark AI
multiplier
CHART 2 OF 8 — TRAFFIC DIDN’T DROP, IT WENT DARK

Confirmed AEO fell. Dark AI rose. Combined held steady.

Confirmed AEO fell from 17/week to 3/week in May. Dark AI rose by the same amount. Combined held at 37–42%.

Traffic didn't drop — confirmed vs dark AI comparison

39.3%

True AI traffic share when dark AI is included

15.4%

What GA4 reports as AI traffic — missing 60% of the real picture

CHART 3 OF 8 — PLATFORM ANALYSIS

Which AI platforms are citing Seresa?

AI platform breakdown — Claude 53%, ChatGPT 33%, Perplexity 13%

Claude — 54 sessions (53%)

Technical comparisons. Claude leads on structured, detailed content citations.

ChatGPT — 34 sessions (33%)

Narrative problem/solution queries. ChatGPT cites when users describe problems.

Perplexity — 13 sessions (13%)

Direct-answer seeds. Perplexity surfaces content as authoritative quick answers.

Doubao (ByteDance) — 1 session

First non-Western AI citation. Doubao has 1.7 billion users — an emerging channel.

Platform citation trend over time
CHART 4 OF 8 — ENGAGEMENT QUALITY

AEO visitors verify. Organic visitors explore.

Metric AEO Organic Dark AI
Avg engagement time 52.1s 64.8s ↑ 78.9s
Avg scroll depth 30.6% 49.5% ↑ 32.5%
Engagement rate 62.4% 80.5% ↑
Multi-page rate 13.9% 15.5% ↑
Engagement quality comparison — AEO vs Organic vs Dark AI
AEO visitors arrive pre-informed by AI. They verify, then leave. Organic visitors discover and explore. Dark AI visitors engage deepest — 78.9s average — likely arriving with partial context and reading to fill gaps.
CHART 7 OF 8 — AEO VS ORGANIC GROWTH

Same content drives two compounding channels

AEO vs organic growth — parallel channel acceleration

Organic: 2 → 23 sessions/week

527% growth. No SEO strategy. No backlinks. No link building. Just structured, high-quality content.

AEO: Citations from week one

AI citations compound into organic rankings. The same content powers both channels simultaneously.

“The article Claude cites today is the article Google ranks tomorrow.”
THE VERDICT

Cherry Tree solves discovery. In 4 days, not 6 months.

The conversion funnel is a separate build. Cherry Tree puts your content in front of AI-referred buyers. What happens after they arrive is your funnel’s job.

Results delivered
8.3/10
Average score for categories
Cherry Tree controls
6.6/10
Overall score including
funnel + volume
0
Vanity metrics used
in this assessment
Overall growth trajectory — 56 day summary
Independent assessment. First-party data. No vanity metrics.
WHO IS THIS FOR?

Buy it if…

You want AI citations within days

Not months. Cherry Tree delivered citations in the first week on a brand-new domain.

Your product benefits from AI authority

When AI recommends your product, buyers arrive pre-sold. AEO visitors convert differently.

You’re willing to build the conversion funnel

Cherry Tree drives discovery. Your landing pages, CTAs, and sales process close the deal.

You want one investment that compounds

The same content drives AI citations AND organic Google rankings. Two channels, one content strategy.

Want results like these?

Cherry Tree AEO is available now. Get a free audit to see which AI questions your business should be answering.

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