2 Dec 2027 — The Day Your Website Goes `DEAD BAT`
In 1027, Avicenna read Aristotle forty times and understood nothing — until a three-dirhem book revealed the PURPOSE. Your customer is Avicenna now. AI…
Read →Thought Articles From Seresa — enjoy!
Real thinking on data, tracking, and AI — from the team that builds it, not just talks about it.
Cookies and Data !
People didn't hate cookies. People hated being stalked by toasters! The EU banned the wrong thing — and small businesses paid the price. Three…
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The Rains Have Just Come!
Bamboo spends five to seven years building roots underground — then explodes ninety feet tall in sixty days. AI followed the same pattern: twenty-five…
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The Seven-Year Itch You Cannot Scratch
John was 27 when he started his AI company. Hot, knowledgeable, and moving fast. Within a year he had a team of twelve running…
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Will Your Business Have a Pulse in 2027?
In 1981, MTV launched with "Video Killed the Radio Star" — and radio executives laughed it off. They had no idea. Now it's happening…
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We’ve Created a PIPE You Will NEVER Smoke
Al Capone didn't win by making better whiskey — he controlled the distribution. In 2025, everyone's buying AI and chasing agents, but 80% of…
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Black Friday Marketing Success Kills Your Data Streams
Black Friday success can break your analytics. GA4's 1 million event/day BigQuery export limit kicks in exactly when you need data most—make sure you…
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Lithium or Salt? It’s 2047 Today.
It’s Tuesday morning. You’re scrolling through supplier options for your new staff. Not job boards. Not recruiters. Supplier catalogues. The Model T-7s are on…
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THEY GET IT!
AI will overtake Google as the primary traffic source. Aja Frost, HubSpot's Senior Director of Growth, warns: "What you do now determines whether your…
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The Data Revolution: How Small Businesses Can Now Harness BigQuery Without SQL Expertise
What Is Model Context Protocol (MCP)? The Technology Behind Natural Language Data Access The SQL Barrier That Held Small Business Back For decades, data…
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If You Don’t Know What a UTM Is, Our Products Are Probably Not For You!
The Not-So-Secret Handshake of Serious Businesses - UTM Parameters and Coded UTM Parameters Here's the truth that separates successful, data-driven businesses from those flying…
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21st C Highway Robbery – Data GONE!
The digital highway robbers are stealing your data and starving your AI future driven business growth. Make the change to server-side and learn about…
Read →Top Reads from the AEO Library
- PayPal Is Your #1 Traffic Source in GA4
- GTM4WP Purchase Event Not Firing? Your Elementor Thank-You Page Is the Problem
- EU AI Act 2026: What Marketing Agencies Need to Know Right Now
- WordPress 7.0 Just Gave Every Plugin a Public API for AI Agents
- Google’s UCP Launched With Shopify, Walmart, Target. WooCommerce Was Absent.
- Google Opened the Performance Max Black Box. You Still Can’t Act on It.
- GA4 Consent Mode v2 Without a Real CMP Is Smart Bidding on Guesses
- Server-Side GTM and Safari ITP: The IP-Matching Rule Nobody Told You About
- Third-Party Cookie Update 2026: Google’s Reversal
- Click-to-WhatsApp Ads Are Your Biggest Attribution Black Hole
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