Your UTM Parameters and Click Id’s Are Under Attack: Here’s How to Fight Back Your marketing attribution is about to take a major hit. And most marketers have no idea[…]

Overview of Transmute Engine by Seresa The Transmute Engine™ (sometimes called TS-Engine) is a server-side tracking solution designed for sophisticated digital marketers and businesses who need unified, reliable event tracking[…]

Transmute Engine by Seresa So, you’re looking into server-side tracking for your WordPress site. You’ve probably come across options like Stape, Taggrs, and Google’s own hosted solution. They all promise[…]

If you’ve ever tried to get clean, accurate data from your website into GA4, Facebook Ads, or any other platform, you already know the struggle. You’re not alone—we’ve been there[…]

Just Click That Darn Button – Problem Solved! Imagine a world where you could click a single button and—boom—problem solved. No digging through settings, no endless tweaking, no complex setup.[…]

Is Your Marketing Data Playing Hide-and-Seek? The Real Cost of Complicated Tracking Ever feel like you’re throwing marketing dollars into a bottomless pit? You’re diligently tracking events on your website,[…]

Important things about SS GTM If you’ve worked with Google Tag Manager (GTM) on the web, you’re probably familiar with the flexibility it offers. You can inject custom JavaScript directly[…]

Hurdles and Key Differences between client side and server side processing of event data In the ever-evolving world of digital marketing, data is the lifeblood of decision-making. As we move[…]

What you did not know about SS GTM space limits! Server-side tagging is now a must for digital marketers. It boosts privacy, accuracy, and performance. But Google’s Server-Side Google Tag[…]

Introduction: The Promise of AI Meets the Reality of SS GTM Server-Side Google Tag Manager (SS GTM) is a game-changer for marketers. It offers control over data, improves website performance,[…]