Part 1: The Problem Your Website Faces TODAY
I didn’t know what a POLYMATH was.
Had to look it up.
Turns out, it’s someone who knows… everything.
The Three-Dirhem Book
In the year 1027, in the Persian city of Isfahan — now part of modern day Iran — where the snow-capped Zagros Mountains rose to the west and the Zayandeh Rud, the “life-giving river,” flowed through gardens blooming in the desert — a physician named Ibn Sina was publishing his life’s masterwork.
The West would later call him Avicenna. History would call him one of the greatest polymaths and greatest minds who ever lived.
But decades earlier, a thousand miles to the northeast in Bukhara, the young Ibn Sina had sat with a problem that nearly broke him.
He’d read Aristotle’s Metaphysics forty times.
Forty times.
He understood the words. He understood the arguments. He understood the structure. But something wasn’t clicking. The purpose of it all remained hopelessly obscure.
Then one day, wandering through a bookstall at the far end of the bazaar, he found a small commentary by a philosopher named al-Farabi. The price? Three dirhems. Pennies at the time.
He bought it. Took it to the riverbank. Sat watching the water flow past — snowmelt from those distant mountains, carrying life through the desert — and began to read.
And suddenly, everything connected.
The little book didn’t give him more information. He already had all the information. What it gave him was the purpose — what Aristotle was actually trying to DO. Why it mattered. What it was FOR.
Avicenna was so overwhelmed with joy that he rushed out and gave money to the poor — the proper response to grace at the time. A gift that big, received, demanded a gift given, a practice called Sadaqah.
Avicenna had all the information forty times over. But now he had the PURPOSE — without this it had no VALUE to him.
AI has given YOUR potential customers Avicenna superpowers – it’s time to wake up!
AI has given your customers Avicenna superpowers.
They have a problem and ask AI. AI tells them about you. They think you might solve it. They want to know the VALUE.
AI gives them the three-dirhem insight — the VALUE, the connection between their problem and your solution.
They arrive at your website already knowing. Already SOLD!
The Mystery You Haven’t Noticed Yet
Your customer arrives at your website already knowing a lot about you.
Not guessing. Knowing.
In the last three months alone, customer behaviour has changed faster than you can change a lightbulb. They have used AI — and AI told them everything before they clicked. Your solution. Your pricing. Your competitors. Your weaknesses. Your strengths. The reviews. The case studies. The Reddit threads. The comparison articles that don’t even exist on your site.
They read about YOU forty times — and everyone else.
Here’s the mystery that should keep you up at night:
They know more about your business — and your competitors’ businesses — than you do.
Because AI read everything. Every page. Every post. Every mention. Every competitor’s pitch. Every industry report.
You didn’t.
They’ve seen the pricing comparison you never made. The feature gap you’ve been ignoring. They saw the hidden value you never saw and documented.
They’ve already seen the middle term — the hidden connection between their problem and your solution.
They arrive PRE-SOLD. Let that sink in.
Banana skins on the slide. Zero friction. Cash at the bottom. They’re already sliding towards the register.
Your website just needs to get out of the way.
They wouldn’t have come if they weren’t.
And your website?
Your website greets them with: “Welcome! Let us tell you about our services…”
They already know. They have already chosen you.
Your website is trying to SELL someone who’s already BOUGHT.
That’s not just inefficient. It’s insulting. It’s like explaining what a Caesar salad is to someone standing at the counter with their wallet out.
The old website model assumes ignorance. Your customer now arrives with knowledge.
The old website model starts from zero. Your customer arrives at ninety.
Your website is out of step with your customer.
And they know it.
The Mars Signal Problem
But it gets worse.
Let’s say your pre-sold customer doesn’t bounce immediately. They’re still interested. They want to take the next step.
What do you give them?
A form.
“Fill this out. Someone will contact you within 24-48 hours.”
That’s the Mars Signal.
A message to Mars takes 140,000 seconds to travel one way — and then it’s still got to come back. An eternity for a busy business decision-maker these days. That’s what your contact form feels like in these fast-moving times.
You’re asking someone who arrived READY TO BUY to send a message into the void and hope someone answers. Maybe tomorrow. Maybe the day after. Maybe never.
Meanwhile, their patience ran out 3 seconds ago.
That’s not an exaggeration:
- 53% of mobile users abandon if a page takes longer than 3 seconds to load (Google)
- 51% of consumers prefer bots over humans when seeking immediate assistance (Zendesk)
- 87.58% satisfaction rate for AI chatbots — vs 85% for live chat, 82% for email (Comm100 via Help Scout)
But here’s the part nobody talks about:
People prefer chatbots because they’re nonjudgmental.
Research from the University of Kansas found that when people feel embarrassed — when they have a “stupid question” or don’t understand something basic — they prefer AI. No awkwardness. No judgment. No social pressure.
You can be blunt. You can ask the same question five times. You can say “I still don’t get it” without feeling like an idiot.
72% of industry leaders now say AI delivers better customer service than human agents. Not because it’s cheaper. Because it’s faster, more consistent, and doesn’t make customers feel stupid for asking.
Your best-trained salesperson still carries judgment. AI doesn’t.
The Mars Signal is slow. Uncertain. Judgmental.
The new model is instant. Certain. Safe.
The ‘DEAD BAT’ Moment
Your website isn’t broken.
The pages load. The forms submit. The chatbot chirps its scripted responses.
But the battery is dead.
Not the server battery. The attention battery. The human energy that used to flow through websites — the searching, the browsing, the comparing, the filling out of forms, the waiting — that battery has been draining for years.
And on December 2, 2027, it finally flatlines.
Why that date?
It’s exactly 1,000 years after Avicenna began transforming how humans organize knowledge. In 1027, his masterwork started replacing fragmented knowing with integrated understanding. And you now have just under TWO years to fix your website before your smart competitors are eating your lunch!
Not an upgrade. Not a redesign. Not “AI-powered chatbots” bolted onto the same old architecture.
A complete metamorphosis.
From specialist to polymath.
The Data That Proves It
The shift isn’t coming. It already happened. You just haven’t felt the full weight yet.
People don’t want to wait for humans:
- 62% prefer chatbots over waiting for human agents — up 20% since 2022
- 60% use self-checkout specifically to avoid talking to people
- 68% prefer AI speed and convenience when it performs adequately
People arrive pre-sold:
- 70% of B2B research is complete before contacting sales
- 81% have a preferred vendor at first contact
- 95% read online reviews before purchasing
- 88% research online first, 60% start on Google — but AI is now the first stop
Voice is the future:
- 45% of new chatbot deployments include voice — projected to reach 78% by 2026
- 89% of Gen Z prefer AI chatbots over traditional channels
- 95% of customer interactions will be AI-powered by 2025
Your customer doesn’t want to read your website. They don’t want to fill out your form. They don’t want to “schedule a call with our team.”
They want to FEEL like THEY have made the RIGHT decision — so they want to talk a little. Get confirmation they are right. Buy. Leave.
Your 2019 website is built for a customer who no longer exists.
The Uncomfortable Truth
Right now, everyone’s scrambling.
AI chatbots bolted onto old sites. Voice widgets that don’t connect to anything. “Personalization” that’s just your name in an email.
Pieces. Fragments. Band-aids on a dying model.
There’s no clear blueprint for what a website should look like in 2027.
No one has defined the new best practice model. No one has drawn the architecture. No one has named what’s replacing the old way.
Until now.
In 1027, Avicenna didn’t improve the old system. He replaced it.
One comprehensive whole. Logic flowing into science flowing into metaphysics flowing into soul. Everything connected. Nothing orphaned.
He was called a polymath — someone who knows everything.
AI is now the polymath. And your website must be an extension of that.
In Part 2, we reveal the Polymath Website™ — a term Seresa coined — a new 6-layer stack that gives you a new working blueprint to experiment with.
The blueprint exists. The model is clear. The architecture is defined.
And you have less than 2 years, like us, to experiment and build it.
Start today right now with the data and the AEO.
Read Part 2: The Polymath Website — The New 6-Layer Stack for 2027 →
P.S. The businesses planting “Data Trees” today — capturing clean, complete, first-party data — will have years of insights to harvest when AI needs feeding. The businesses who wait will arrive at 2027 with empty warehouses and hungry AI systems. You can’t harvest fruit from trees you didn’t plant. Start planting →
[ Polymath Website is a trademark of Seresa ]
