inPIPE by Seresa
Generate, store, and decode UTM parameters. Coded URLs that bypass ad blockers, survive copy-paste, and give you attribution data platforms can't.
Your UTM Parameters Are Getting Lost
YouTube Shorts, TikTok bios, QR codes, AI chatbots — none of them pass referral data. When someone copies your link, the UTM string looks intimidating and often gets stripped or mangled.
https://seresa.io/?utm_source=youtube&utm_medium=shorts&utm_term=shorts_may26&utm_campaign=aeo_launch
https://seresa.io/?ue9zg=38501401
Same data. Same attribution. But the coded version survives copy-paste, doesn't trigger ad blockers, and decodes automatically when the visitor lands on your site — pushing full UTM parameters to the dataLayer.
YouTube Shorts Give You Zero Referral Data
There are no clickable links on YouTube Shorts. Viewers copy the entire URL from your description. With standard UTMs, that's a long intimidating string most people won't bother with. With coded UTMs:
- Create the coded URL in inPIPE — one click, the coded URL is copied to clipboard
- Paste it in your Short's description — short, clean, no question marks about whether they need the whole thing
- Viewer copies and pastes into browser — lands on your site, inPIPE decodes it instantly
- Full UTM data hits the dataLayer — GA4, GTM, Facebook Ads, any platform picks it up
You now know exactly which video drove the visit. Same workflow works for TikTok bios, Instagram link-in-bio, QR codes, print materials, podcast show notes — anywhere links get copied, not clicked.
AI-Powered UTM Management via REST API
The new AI Gateway opens up inPIPE's UTM system to any AI agent, automation tool, or workflow.
Read All UTMs
Any AI agent can query the full UTM library via the REST API. Need to know what campaigns are running? Ask your AI.
Create New UTMs
Publishing a YouTube video? Your AI workflow creates the coded UTM, adds it to the description, and publishes — fully automated.
Update Existing UTMs
Campaign name changed? AI updates the UTM record. The coded URL stays the same — existing links still work.
This turns UTM management from a manual marketing task into an automated pipeline step. Every video, every post, every campaign gets proper attribution without anyone touching the plugin UI.
What's in the Free Plugin
UTM Generator & Library
Create, store, and manage all your UTM links in one place. Custom dropdown options for source, medium, campaign. Quick import from any URL.
Coded UTM Parameters
Encode UTMs into short query strings that decode on arrival. Same data, shorter URL, bypasses ad blockers.
dataLayer Integration
Decoded UTM data pushed directly to the dataLayer. GA4, GTM, Facebook Ads, any tag picks it up without extra configuration.
Gorilla Food — Safari ITP Bypass
Server-side cookie system that survives Safari's 7-day ITP limit. 400-day persistent visitor ID pushed to dataLayer for every event.
Landing Page Path Support
UTMs tied to specific landing pages, not just the homepage. Full path validation with real-time preview as you build.
AI Gateway REST API
Full CRUD API for UTM management. Read, create, update UTMs from any AI agent, n8n workflow, Zapier, or custom automation.
Transmute Engine is built on inPIPE
Everything inPIPE captures, Transmute Engine routes. Our premium service is built directly on top of the inPIPE plugin — extending it with your own dedicated server, outPIPEs to ad platforms, and full server-side event processing. Same foundation, more power.
Start Tracking Properly — Free
Install inPIPE, create your first coded UTM, and see the data flow into your dataLayer in under 5 minutes.